3 CORE INGREDIENTS FOR BETTER SEO 2018

Technology is changing with every passing moment and so the trends. The year 2018 has introduced a number of innovative ways to enhance marketing services and improve business ranking over the internet. These trends will shift current methods used for search engine optimization towards an extended strategy of marketing.

SEO Company Dubai - SEO 2018

Get Highly Expert SEO Services 

Sometimes, people ask why to get SEO services when we have an attractive and interactive website? The answer is simple; what is the purpose of creating high-quality graphics and unique content when it is not visible to the users in search results?

Feeling helpless after realizing the factors responsible for brand visibility? Don’t be upset because every problem comes up with a solution.

Professional SEO Companies in Dubai has multiple marketing strategies ready for the success of your business. Highly qualified marketing experts analyze all essential factors required to make your products, a strong brand worldwide.

Research Statistics About Web Search

According to the hubspot marketing stats, approximately 12 billion searches are done in the USA over the internet in one month. This survey helped the internet marketers to conclude that visibility is essential for quality traffic.

There is no denying the fact that SEO has gained ultimate importance in the new millennia. It is owing to the reason that optimizing website not only helps to boost traffic but also helps to get brand visibility. It is an essential ingredient for success.

Core Ingredients for Optimal Search Ranking

The year 2015 was a shift changer in the field of internet marketing because it recognized the value of search engine optimization. Research studies stressed the importance of content for users’ requirements and smart optimization for better results.  Further, it is observed that approximately 50 percent users surf the internet from mobile devices presently.

While keeping the present and predicted the future scenario in mind, an exclusive detail of the core ingredients for optimal search ranking is given below:

Social Media Content

Social media has gained prominence in the recent years. The websites such as Twitter, Facebook and LinkedIn are expected to play a central role in making or breaking a brand.

Almost 76 percent of business marketers already manipulate Social Media content to promote products or services. It is actually astonishing to notice that social media content links are indexed on higher ranks in Google as compared to Yahoo or Bing.

Therefore, it is expected that the dark streaks between social media and the web with respect to SEO will get vanished in the coming years.  So, don’t waste time and get the services from the best SEO Company Dubai for making a valuable digital media marketing strategy to maximize visibility in search engines.

The Crown Is Still Held By The Animated Content

There is no denying the fact that animated content such as videos, gifs, engage more users. Everyone knows that it is due the interactivity and entertainment. However, it is known to a few that animated content is a good source to boost internet ranking.

Yes, almost 62 percent of Google searches are made for videos and other animated content. Further, Google has modified its strategy of searches in order to present balanced results. So, it is the right time to grab this interesting opportunity for better search visibility.

Smart Devices and Mobile Optimization

Smart devices and mobile phones have become the most frequently used gadgets now a day.  Therefore, it is important to realize the need for responsiveness.  Mobile friendly websites are getting higher ranking in web searches.

The Google has changed its crawling strategy in 2018 giving mobile responsiveness more value. It is termed as the “Mobile First Index” strategy.  Further, the decision has been made after analyzing the statistics that mobile usage has been increased to a 43 percent as compared to the previous year 2017.

Therefore, it has become crucial to understand that mobile responsiveness is a dire need of the hour. Don’t get astray in tension because Dubai based SEO companies understand that 4 out of the 5 clients use a mobile device to buy good from the internet.

Conclusion

To sum up, embrace your potentials to deal with the emerging trends of SEO effectively. It has become compulsive to take adequate action in order to stay visible on the internet. Your brand image is dependent on better search engine optimization.

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The Impact Of Guest Checkout On Your Ecommerce Site!

Introduction:

Customer retention is the core element that any business owner would not like to compromise on. The key question is how to retain them, especially when one is operating online and relying heavily on a website that enables the customers to shop online?

At times the situation can be way too wavered for one to control as a business owner. Most entrepreneurs operating online have this valid aim of storing the clients’ data and encouraging them to register with their website and in return there are some perks like discounts and loyalty schemes that are offered to them as registered customers.

Dubai-Ecommerce-Solutions--Guest-Checkout

All Good But What’s The Problem?

It may no doubt all sound sweet and good, but one may face problems being website owner, such as, a downfall in the number of potential clients, visitors who visits the website but within no time pops out. For most entrepreneurs the problem becomes big, especially when they have no clue as in why is going wrong and why the situation is going out of control.

Time Is The Key!

If operating in complex and highly dynamic markets like UAE, such problems may hit almost anyone operating online. The reason is time scarcity that is faced by almost everyone here.

One as an entrepreneur would need to consider the idea of integrating the option of guest checkout system as well. And to do this one would need to look for reliable Dubai ecommerce solutions provider who can plant this idea carefully and accurately into one’s website.

Why Guest Checkout?

You may have noticed big, medium and even small brand operators allowing you on their domain to login using guest login even if you are not registered with them. Some of them offer you with login facility using your Gmail, FaceBook and other similar IDs. Have you ever wondered why?

The answer is simple, they know that 6 out of 10 people would not find it very convenient just to sit and start filling lengthy registration forms. Their aim is to buy a product or service instantly, not to get registered anywhere.

A reliable website development service provider in Dubai can take care of this for you, i.e. they will enable your website to support both the registered and non-registered users to get benefits from all the valuable products and services offered by you.

Final Words:

To stay on top of dynamic market trends, you will need to look at your business functions, you clients persona and the target market’s nature from each and every angle. You will need to do this in advance, using a proactive approach because this attitude from you will save you from drastic results like losing clients. Registered or un-registered, you must retain them all, if you mean business.

3 Innovative E-Commerce Trends In UAE 2018

Are you working abroad and want to gift something to your beloveds? Online purchase will help you to deliver the present directly to their homes. Thanks to the technology, e-commerce has changed the shopping trends altogether.

The life is extremely hectic now a day giving fewer opportunities to the people to do grocery as they used to do in the past. Presently, around 81 % of global buyers do internet research before buying a product.

This amassed fashion of online shopping has made e-commerce a megatrend across the world. Innovation with dedication has helped the businessmen to shape the face of conventional shopping styles.

E-Commerce Business Value In UAE: 2017-2018

According to the Dubai Chamber, the current values of e-commerce business in UAE stands at approximately $2.5 billion which is expected to go $10 billion the year 2018.  It is evident from the statistics that e-commerce is the wildest rising business.

Not only this, it specifies the dire need to move your business towards emerging business trends to secure a stable position in the marketplace. Therefore, it is not suggested to waste time in contemplation, search infinite e-commerce solutions near to you in Dubai for a stunning online shopping website.

Cause And Effect Of E-Commerce On Business Industry

Ecommerce Solutions Dubai - Trends in UAE

The statement of Jack Ma, founder of the famous Ali Baba Express is much more relevant to be quoted here:

“I hope 15 years later people forget about e-commerce – because they think it’s like electricity”

It goes without doubt that e-commerce is becoming highly popular across the world grasping the UAE marketplace through GCC.  The retail industry is shifting towards virtual stores that the concept of brick and mortar is expected to vanish in the near future.

It is owing to the reason that online vendors can merchandise relatively greater variety and can target a wide range of customers globally. Not only this, it is extremely helpful in reducing overhead expenses, storage requirements and physical stores.

The potential impact of modern shopping methods has a significant impact on the local and global economy. It has been considered as a game changer in the business world. It not only affected shopping perceptions of the people but also their economic and social lives.

Striking Trends In E-Commerce Business 2018

Innovation is extremely critical for the survival of business sector largely.  However, UAE is striving hard to stand among the most innovative nations in the world.

Therefore, renovation of existing business activities is an ongoing process to embed innovation with efficiency.  The most evident e-commerce developments are as given below:

Social Media Marketing

The line between online and offline shopping has become very blurred owing to the e-commerce.  A unified relaxing experience of shopping is the utmost desire of people. Therefore, businessmen utilize various tools and techniques to bridge the gap between brick and mortar systems and shopping online.

Social media marketing is trending because more and more people are interacting with the virtual world.  Therefore, online communities are serving the best interest of businessmen. They get near to their targeted customers.

Mobile and Smartphone Optimization

The use of smartphones is increasing with every passing day. It has influence business trends as well.  It has become imperative to give the users an extended experience of shopping through responsive websites.

So, Ecommerce solutions Dubai based entities pay more focus to meet their clients’ requirement of responsiveness. Mobile device optimization is not just limited to the website only but it grasps the whole process of shopping online from products views to check-out carts.

Chat-bots and Voice Search

The scarcity of time owing to busy routine has led the expectations of prompt response. The customers don’t want to wait, but just want to get their desired product shortly delivered to their homes.

Therefore, the concept of chat-bots has emerged as an alluring trend in the e-commerce business.  Chat-bots are capable of handling most of the online work of companies by offering services 24/7.

A Google Survey indicates that approximately 20% of smartphone users make inquiries through voice search facilities. They just say “e-commerce solutions near me” and the job is done.  It has increased the competition among business organizations in Dubai.

Take Away

It is an open secret that business world is going through an active transformation from conventional to technological. The latest trends in business have compelled people to take active participation in online merchandising.

“The region is poised for social change, which combined with a need to grow globally, is increasing pressures on companies based in the Middle East to innovate in new exciting ways.” – Gulf News

If you are running out of adequate information about how to start your own e-commerce business, don’t feel shy to contact your nearby e-commerce solutions providing companies in Dubai.  It will give you a clear idea about working better in online shopping systems.

Web Design that Drives Traffic and Sales!

A website is undoubtedly essential for the sake of your business. It is the mechanism through which you have an online presence to boost your sales even further. Even a small business and medium-sized one doesn’t neglect its need and importance. Mostly when your customers look around for different services, they search for it online. Say if you don’t have an online presence then how much it is going to hurt your reputation and sales altogether.

Dubai Web Design Drives Traffic and Sales

Importance of Web Design

These days just a website is not all that you need. You are supposed to design it excellently if you want to make your customers stay on your site and eventually turn them on, so they could finally avail your services. Since the importance of website design has been understood by the businesses, so most of them try to avail the services of Dubai Web Design companies online or visit their offices in person to discuss with them about their niche, their requirements and expectations. So they could come up with an innovative and productive website design.

Design Drives Traffic

The design of a website drives traffic to generate sales. This is the reason every company needs to focus it most importantly, if they want to make it a win, win, win scenario. Otherwise, they might face the worse consequences that are going to hurt their reputation and eventually sales of the products and services as well. How can design play a part in driving traffic? Let’s take a look at this aspect.

Attention Grabber

A unique, pleasing and excellent web design is the attention grabber. Think of your scenario first of all. If you are looking around to avail some services or buy a particular product, would you prefer spending time on a website that’s cluttered or badly designed? Your answer is a “Big No”. Same is the case with all other people as well. They also immediately shift from a site that’s not designed well. That could be bad for your website’s SEO, as it is going to increase your bounce rate.

Helping in User Engagement

When a visitor lands on your site, he gets engaged if your design is perfect. It is the design that keeps them engaged for a while. Well distributed content, sensibly placed images and a nice color scheme, these all aspects play a vital role in keeping the visitors engaged. That can play a part in boosting your SEO results. Also when a user is spending more time or your site, this means you have increased the chances of turning him into your potential customer.

Builds Trust

Excellent website design is a guarantee of your company’s reputation as well. When a company has an online presence, it is considered professional. If its website is excellent, it builds your trust in the mind of the visitors. They are turned on, and that ends up making them avail your services of doing purchasing. That’s why one needs to put a focus on the need for a professional design website. Numerous web designing companies in Dubai can come to your assistance in this regard.

Improves Sales

As much as you keep a user engaged with the help of excellent design, it keeps pinching their interest in availing your services. This means your sales are going to increase automatically. So, your aim is going to get fulfilled this way. That’s why it is highly recommended to put focus on the need and importance of designing aspect if you want to boost your sales.

Boosts Profits

A perfectly designed website is a guarantee to an impressive boost in the profits. First thing is user engagement, that is going to ignite sales, and eventually, sales are going to boost company profits. So it’s a proper way which starts from a certain point that is the perfect design, and it ends at an increase in the profits of the company. This is the reason, even if it is a small, medium-sized or corporate level company, it has to have a website and that too, perfectly designed to make conversions.

Summing Up

These days you can’t just ignore the need for a website design at all. It’s to be considered the most integral part anyhow, to boost sales and profits significantly. The traffic, conversions and sales, all these can’t improve by developing a website to complete the formality. It has to be excellently designed to turn on the visitor. That’s why in Dubai Web Design companies are found in numbers. Since it is the Global Business Hub, so every company working in that part of the world need their services anyhow to remain in the contest in that highly competitive market. One can also avail their services or receive a quote online by visiting their websites.

4 Reasons Why Your Business Needs An E-Commerce Website!

In 2017, businesses worldwide generated almost 400 billion Dollars in revenues from ecommerce related sales. Next year, this figure is expected to jump up to half a trillion dollars!

If you run a retail store or a manufacturing company and haven’t yet built an ecommerce website for your business, you’re missing out on millions of potential customers.

Ecommerce Solutions Dubai

According to various reports, the share of ecommerce in global sales will be 1 in every 5 by 2019, and almost 80% of all internet users already make purchases online!

There are plenty of reasons why every business in the UAE needs to have its own online store. Here are 5 of the most important, as recommend by ecommerce solutions Dubai based providers:

1.     Expand Your Brand Reach

The biggest problem with traditional brick-and-mortar stores is that they offer very limited reach to customers in a single locality.

With an online website, you gain access to a global customer base that can view your products and services no matter where they may be in the world.

This also gives you an incredible opportunity to market your products to niche markets that weren’t previously in reach.

2.     Improved Buying Experience

A regular complaint customers have with traditional stores is that salespeople often lack the knowledge to properly sell a business’ products and services, dampening their buying experience.

These salespeople can also be too aggressive trying to promote some items over others, further alienating customers and driving them away.

An online store takes away all these inconveniences. Consumers can view items they like in their own time, and get all the information they need from chat-bots or online research.

It also allows you to have all your products visible in one easy-to-find location. There’s no need to have all the old stock stored in a backroom somewhere, like you would in a retail store.

3.     Easy Payments

New online payment methods like Apple Pay and Google Checkout have further helped make the online buying experience extremely enjoyable and convenient.

Customers simply have to enter their card details once into the relevant apps, and products are purchased automatically any time they’re authorized using touch ID or facial recognition. The entire process is as simple as putting your thumb on the home button!

4.     Reduced Costs

And finally, operating online offers business owners massively reduced expenses compared to running a shop.

Instead of paying for the initial office space and monthly overheads like rent, utilities, employee salaries, and insurance, you effectively only have a pay a marginal fee for the website design and maintenance, and storage facilities.

If you go to one of the web development Dubai based companies, they’ll also help you design a mobile app for the business! Almost 50% of all internet traffic comes from mobile devices, and you don’t want to miss out on millions in potential earnings from smartphone users.

5 Web Design Trends You Need To Know For 2018!

With the New Year celebrations just a few a weeks away, it’s time we took a look at some of the web design trends that are going to dominate the UAE industry in 2018!

Web Design Dubai Trends

Here are the 5 most exciting!

1.     Mobile Friendliness Will Become A Priority!

According to statistics gurus Statista, over 50% of all website traffic generated in 2017 will be on mobile devices, up from 43.6% in 2016!

The importance of smartphone-friendly webpages has been on the rise over the past few years, and search engines like Google have certainly taken notice too.

The tech company is set to roll out its new Mobile First Index in the first half of 2018, which will change the way companies look at their page designs.

The new algorithm will place an increased importance on the mobile-friendly versions of websites by making them the first to be seen in search results!

This means that a lot more web design Dubai and UAE companies are going to be working on smartphone optimization for their sites!

2.     Irregular Grid Layouts Are In!

In their search for increasingly creative solutions that enhance the user experience, designers are now experimenting with asymmetric grid layouts!

These new layouts feature a more irregular style of placing elements on the page, by working with negative spaces and regularly breaking the law-of-thirds.

This helps the desired content stand out from out its surroundings, and makes it easier to read and navigate for the user!

3.     Bolder Fonts And Adventurous Colors Over Images!

The shift to more a mobile-oriented user base will mean designers are going to be prioritizing bold fonts and brighter colors over images, which slow pages down.

The result is going to be sites that not only look great, they also load up quicker and offer users an easier reading and scrolling experience.

It’ll also give web development Dubai companies the chance to work with cleaner backgrounds, making their call-to-action buttons or link pop!

4.     Artificially Intelligent Bots!

AI has made huge strides over the past couple of years, and 2018 may finally be the year we see it gain worldwide recognition!

AI chatbots have become critical to the success of ecommerce websites, since they can reply to consumer questions almost instantly. Users love that kind of responsive interaction!

While it’s not going to be Arnold Schwarzenegger returning as the Terminator, don’t be surprised if you see a lot more companies coming up with their own artificially intelligent bots in the coming year!

5.     Web Animation Is The Future!

The internet isn’t a static medium, so why should your websites any different!

Web animation certainly isn’t a new concept – the GIF has been around for a few years now – but viewers will now be able to interact with these moving pictures, giving an even more immersive user experience!

This scroll triggered animation from Apple is a great example of how a minimalistic design can change the entire outlook of a product!

2018 – The Year Of Simple, Powerful Web Design

2018 is going to be the year of designing simple, mobilefriendly websites that come packed with extremely powerful technologies like AI Chatbots and personalized animations!

All the big brands are going to be taking their web pages to the next level with these 5 exciting new trends. Are you?

SEO TRENDS TO WATCH FOR IN 2018

SEO TRENDS 2018 - SEO Company Dubai

Google’s Eventful Year

It’s been an interesting 12 months for Google and other search engines.

The past year saw business in the UAE and abroad finally crack the search engine code: the more backlinks a web page had, the higher its chances of ending up on the first page of results!

This meant that people had started to abuse the common practices of SEO for their own benefit!

With so many false results showing up the first page, Google was forced to innovate and create new technologies to replace their existing algorithms.

The Way Forward

Luckily for Google, a new year brings with it new beginnings and new trends. For entrepreneurs looking to stay on top of the online world, here are the 3 trends we expect will dominate the SEO industry in 2018!

1.     Quality Content Is More Important Than Ever

Quality Content - SEO Company Dubai

Google’s code has always worked on the same principle: the more people seem like a certain page, the higher ranked it gets.

Primarily, there are 4 parameters that decide a web page’s ranking:

  • Visits on website
  • Time users spend on that website
  • Pages a user visits per session
  • The website’s bounce rate

This means it’s now more important than ever that your website not only attracts customers, it also gives them a reason to stay!

Good optimization can only take you so far if the content fails to live up to customers’ expectations.

2.      Voice Search Is The Future

Voice Search - SEO Company Dubai

Experts predict that by the year 2020, voice searches will make up almost 50% of all online searches!

Google’s voice search algorithm was introduced earlier this year, and it’s already one of the fastest growing trends ever to hit the industry.

A new trend, however, does always come with its own set of problems.

The optimization process for voice searches will be very different to what we’re used to!

As an example, say I was a user who wanted to contact companies that designed websites in Dubai. Traditionally, my search would look something like Web design Dubai”, or “Website design Dubai”.

With voice search, however, things get different. This is because we tend to ask mobile voice assistants our queries in fully structured sentences.

So a company that wanted to show up on the first page of results would actually have to start optimizing for queries like “What is the best web design company in Dubai?”.

SEO practices have been the same for decades, and it’s a new process that’s certainly going to take some getting used to!

3.     Infographics Are Important

Infographics - SEO Company Dubai

In addition to written content, search engines have started giving a lot more priority to infographics and visual content over the past few months.

Statistically, long content published with a well-designed infographic has been proven to increase an article’s number of shares, improve overall visibility, generate more backlinks to the original client, and drastically bump a website’s ratings.

2018 will see graphics get more attention than ever before! It might just be time to outsource your optimization needs to an SEO Company Dubai or UAE that specializes in graphics as well as written content!

Conclusion

The newest trends for SEO in 2018 have already arrived! The quicker your company can adapt, the faster you can set yourself apart from the competition!

Remember: at the end of the day, the early bird always gets the worm!

How To Choose The Right Web Development Company?

How To Choose The Right Company for Web Development Dubai

Most of the individuals select developing firms based on their search ranking at search engine when they have to develop a website for online presence of their business. However, this is a bad approach as their position at search engine might not efficiently relate their performance and experience. This is because improved search engine ranking depends upon SEO practices not on work efficiency and experience.

Even if one has to select a company based on its search engine ranking, he must consider certain factors as well. Although some of firms might be higher in ranking as compare to reputable web development Dubai based companies, but individuals must look for relevant information as they proceed searching a best development agency. The following information related to development agency must be analyzed before hiring.

Company History:

Always ensure that the company is been in the business since a long time. Avoid working with a firm with just a few years of experience. Instead, choose the one with plenty of experience and practice so that you can acquire the best techniques to generate higher ROI in the long run.

Company Team:

The performance of a company depends upon the number of employees working for it. When you will research the team members of a company, also consider their personality to get an idea of how you can contribute with them.

Company Portfolio:

Recently delivered products or services can better showcase their performance and proficiency. Match your key requirements with different features of their recently launched products and services. This will help you understand how they deal with a client’s requirements.

Company References:

You may also ask from the past clients who have worked with the company. By asking the expertise of the company and their specialization, previous clients can share their insights that how they feel about the company. Point out their advantages and disadvantages during inquiry.

Responsive Website:

Just like web design Dubai based companies are known for mobile-friendly website development, the company in your focus must also be professionally known for mobile friendly development. Their capability of developing responsive website is a great indicator of their proficiency.

Search Rankings:

Most of the business owners prioritize local development firms. Their improved search rank in local search is helpful for clients to contact them. Selection based on search ranking is a great way for clients who are willing to develop their websites such that they can gain higher ranking in search engine.

Things To Avoid In Ecommerce Website Development

Ecommerce web development dubai

An ecommerce website is developed either by hiring a freelancer or a reputable agency. These are the only two options for everyone who is willing to develop a website for online business. Different online tools (platforms) are also available to help you develop a website, however, no one will recommending them unless one really knows he is willing to do.

An extreme level of handwork is required for one before deciding to hire a freelancer or an agency. To avoid the risks associated with both these options, you must have a strong knowledge of ecommerce websites. Unless you have knowledge limitations regarding development risks, you cannot blame the opposing party if anything unusual happens.

The ecommerce business is growing fast and it is most rapidly growing in Dubai. Same is the case with reputable web development Dubai based agencies as they are the key players of the competition. Working with these agencies is although the best approach, however, one must consider the following aspects before choosing an agency.

Consider Your Goals From Ecommerce website:

You must know your business more than anyone else. That’s how; you can better identify your goals that you are willing to achieve with your ecommerce website. Focus on the key functionality of your website that will support you in achieving your goals. You must have a clear insight of everything you need on your website to discuss them with your target agency.

Focus On A Timeline:

You must specify a proper timeline before going to talk to an agency. You may have stated launch date in your mind for your website which is the key requirement for on-time completion. Stay close to the agency members and include milestones both for yourself and the team. As you will be a part of the project, do not allow anyone to let you think otherwise.

Choose Someone Local:

Going either with a freelancer or an agency, the journey of developing an ecommerce website is extremely risky in terms of discussing your business goals and vision to someone else. If you have established your business in any region of the UAE and currently looking forward for its online appearance as well, going for an ecommerce solutions Dubai is less risky and helpful.

Have A Partnership:

Just launching your ecommerce website is not something that will boost your productivity. Instead, you will need an ongoing maintenance for your website, including additions and changes as required. The agency that you are going to choose must be able to provide assistance regarding improvement in your website that should ultimately result in your business productivity.

How often people search your online business?

The optimization process is simple yet complicated. It is a lengthy procedure that requisite consistency in developing relationship with the prospective customers. It needs to be measured on different variables.
SEO services Dubai can generate the most optimum experience that facilitates the website to draw attention among competitors. Each retailer category has to design a set of keywords that resonate with the needs of the customers. How efficiently have you exercised this? If done efficiently this can become a source of generating massive revenues; do it quickly for business progress.

How often people search your online business?

• The online business holds massive opportunity for retailers
• The online competition is categorized by different elements
• It includes the brand awareness, the customer orientation and the visibility of the retailer
• How many are able to achieve the aforementioned objectives
• Very few because a systematic integration is required to ensure that a particular retailer is visible to customers in all situation
• A dedicated plan is necessitated to make the business awareness the top priority
• This includes deploying the right strategy to assure that the retailer’s presence is optimized every time it is searched by people