In 2018, businesses worldwide generated over 600 billion Dollars in revenues from ecommerce related sales. Next year, this figure is expected to jump up to half a trillion dollars!
If you run a retail store or a manufacturing company and haven’t yet built an ecommerce website for your business, you’re missing out on millions of potential customers.
According to stats at statista, the share of ecommerce in global sales in 2018 accounted for 11.9% which is expected to reach 13.7% in the year 2019.
Reasons for Having An eCommerce Website
There are plenty of reasons why every business in the Australia needs to have its own online store. Here are 4 of the most important, as recommend by eCommerce solutions providers in Australia:
1. Expand Your Brand Reach
The biggest problem with traditional brick-and-mortar stores is that they offer very limited reach to customers in a single locality.
With an eCommerce website, you gain access to a global customer base that can view your products and services no matter where they may be in the world.
This also gives you an incredible opportunity to market your products to niche markets that weren’t previously in reach.
2. Improved Buying Experience
A regular complaint customers have with traditional stores is that salespeople often lack the knowledge to properly sell a business’ products and services, dampening their buying experience.
These salespeople can also be too aggressive trying to promote some items over others, further alienating customers and driving them away.
An online store takes away all these inconveniences. Consumers can view items they like in their own time, and get all the information they need from chat-bots or online research.
It also allows you to have all your products visible in one easy-to-find location. There’s no need to have all the old stock stored in a backroom somewhere, like you would in a retail store.
3. Easy Payments
New online payment methods like Apple Pay and Google Checkout have further helped make the online buying experience extremely enjoyable and convenient.
Customers simply have to enter their card details once into the relevant apps, and products are purchased automatically any time they’re authorized using touch ID or facial recognition. The entire process is as simple as putting your thumb on the home button!
4. Reduced Costs
And finally, eCommerce website offers business owners massively reduced expenses compared to running a shop.
Instead of paying for the initial office space and monthly overheads like rent, utilities, employee salaries, and insurance, you effectively only have a pay a marginal fee for the website design and maintenance, and storage facilities.
Almost 50% of all internet traffic comes from mobile devices, and you don’t want to miss out on millions in potential earnings from smartphone users.