SEO TRENDS TO WATCH FOR IN 2018

SEO TRENDS 2018 - SEO Company Dubai

Google’s Eventful Year

It’s been an interesting 12 months for Google and other search engines.

The past year saw business in the UAE and abroad finally crack the search engine code: the more backlinks a web page had, the higher its chances of ending up on the first page of results!

This meant that people had started to abuse the common practices of SEO for their own benefit!

With so many false results showing up the first page, Google was forced to innovate and create new technologies to replace their existing algorithms.

The Way Forward

Luckily for Google, a new year brings with it new beginnings and new trends. For entrepreneurs looking to stay on top of the online world, here are the 3 trends we expect will dominate the SEO industry in 2018!

1.     Quality Content Is More Important Than Ever

Quality Content - SEO Company Dubai

Google’s code has always worked on the same principle: the more people seem like a certain page, the higher ranked it gets.

Primarily, there are 4 parameters that decide a web page’s ranking:

  • Visits on website
  • Time users spend on that website
  • Pages a user visits per session
  • The website’s bounce rate

This means it’s now more important than ever that your website not only attracts customers, it also gives them a reason to stay!

Good optimization can only take you so far if the content fails to live up to customers’ expectations.

2.      Voice Search Is The Future

Voice Search - SEO Company Dubai

Experts predict that by the year 2020, voice searches will make up almost 50% of all online searches!

Google’s voice search algorithm was introduced earlier this year, and it’s already one of the fastest growing trends ever to hit the industry.

A new trend, however, does always come with its own set of problems.

The optimization process for voice searches will be very different to what we’re used to!

As an example, say I was a user who wanted to contact companies that designed websites in Dubai. Traditionally, my search would look something like Web design Dubai”, or “Website design Dubai”.

With voice search, however, things get different. This is because we tend to ask mobile voice assistants our queries in fully structured sentences.

So a company that wanted to show up on the first page of results would actually have to start optimizing for queries like “What is the best web design company in Dubai?”.

SEO practices have been the same for decades, and it’s a new process that’s certainly going to take some getting used to!

3.     Infographics Are Important

Infographics - SEO Company Dubai

In addition to written content, search engines have started giving a lot more priority to infographics and visual content over the past few months.

Statistically, long content published with a well-designed infographic has been proven to increase an article’s number of shares, improve overall visibility, generate more backlinks to the original client, and drastically bump a website’s ratings.

2018 will see graphics get more attention than ever before! It might just be time to outsource your optimization needs to an SEO Company Dubai or UAE that specializes in graphics as well as written content!

Conclusion

The newest trends for SEO in 2018 have already arrived! The quicker your company can adapt, the faster you can set yourself apart from the competition!

Remember: at the end of the day, the early bird always gets the worm!

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How often people search your online business?

The optimization process is simple yet complicated. It is a lengthy procedure that requisite consistency in developing relationship with the prospective customers. It needs to be measured on different variables.
SEO services Dubai can generate the most optimum experience that facilitates the website to draw attention among competitors. Each retailer category has to design a set of keywords that resonate with the needs of the customers. How efficiently have you exercised this? If done efficiently this can become a source of generating massive revenues; do it quickly for business progress.

How often people search your online business?

• The online business holds massive opportunity for retailers
• The online competition is categorized by different elements
• It includes the brand awareness, the customer orientation and the visibility of the retailer
• How many are able to achieve the aforementioned objectives
• Very few because a systematic integration is required to ensure that a particular retailer is visible to customers in all situation
• A dedicated plan is necessitated to make the business awareness the top priority
• This includes deploying the right strategy to assure that the retailer’s presence is optimized every time it is searched by people

SEO Company Dubai – Are You Aware Of Schema?

SEO Company Dubai

Trends in the digital world of marketing are shaping fast. Complex markets like Dubai where technology and awareness are touching the peaks and perfection levels all the time.

Entrepreneurs are keener to make the most out of the latest trends like Schema while going to acquire SEO Company Dubai oriented services. Schema.org is play a great role in shuffling the SERPs results and changing them in favour of all those websites that are blessed with it.

How To Improve Rankings With The Help OF A SEO Company In Dubai

SEO Company Dubai

Search engine optimization is no more just limited to a marketing campaign. It has turned into a huge industry and ruling markets all over the globe, especially those markets which are chic and elite in nature.

Businesses that are blessed with the feature of online presence heavily rely on this type of digital marketing and rightly so, because it is these activities that enable them to command and rule even one of the most demanding and complex markets in the world.

In UAE, entrepreneurs try their level best to get hands on SEO company Dubai that has got what can provide them with the leading role and that they can stay ahead of their competitors. Following Infographic will enable you to see, what you can do to make the most out of your SEO campaign: