Google’s Eventful Year
It’s been an interesting 12 months for Google and other search engines.
The past year saw business in the UAE and abroad finally crack the search engine code: the more backlinks a web page had, the higher its chances of ending up on the first page of results!
This meant that people had started to abuse the common practices of SEO for their own benefit!
With so many false results showing up the first page, Google was forced to innovate and create new technologies to replace their existing algorithms.
The Way Forward
Luckily for Google, a new year brings with it new beginnings and new trends. For entrepreneurs looking to stay on top of the online world, here are the 3 trends we expect will dominate the SEO industry in 2018!
1. Quality Content Is More Important Than Ever
Google’s code has always worked on the same principle: the more people seem like a certain page, the higher ranked it gets.
Primarily, there are 4 parameters that decide a web page’s ranking:
- Visits on website
- Time users spend on that website
- Pages a user visits per session
- The website’s bounce rate
This means it’s now more important than ever that your website not only attracts customers, it also gives them a reason to stay!
Good optimization can only take you so far if the content fails to live up to customers’ expectations.
2. Voice Search Is The Future
Experts predict that by the year 2020, voice searches will make up almost 50% of all online searches!
Google’s voice search algorithm was introduced earlier this year, and it’s already one of the fastest growing trends ever to hit the industry.
A new trend, however, does always come with its own set of problems.
The optimization process for voice searches will be very different to what we’re used to!
As an example, say I was a user who wanted to contact companies that designed websites in Dubai. Traditionally, my search would look something like “Web design Dubai”, or “Website design Dubai”.
With voice search, however, things get different. This is because we tend to ask mobile voice assistants our queries in fully structured sentences.
So a company that wanted to show up on the first page of results would actually have to start optimizing for queries like “What is the best web design company in Dubai?”.
SEO practices have been the same for decades, and it’s a new process that’s certainly going to take some getting used to!
3. Infographics Are Important
In addition to written content, search engines have started giving a lot more priority to infographics and visual content over the past few months.
Statistically, long content published with a well-designed infographic has been proven to increase an article’s number of shares, improve overall visibility, generate more backlinks to the original client, and drastically bump a website’s ratings.
2018 will see graphics get more attention than ever before! It might just be time to outsource your optimization needs to an SEO Company Dubai or UAE that specializes in graphics as well as written content!
The newest trends for SEO in 2018 have already arrived! The quicker your company can adapt, the faster you can set yourself apart from the competition!
Remember: at the end of the day, the early bird always gets the worm!